{"product_id":"sony-alpha-a7iii-mirrorless-camera-india","title":"Sony Alpha A7III Mirrorless Camera","description":"\u003ch2\u003eSony Alpha A7III Mirrorless Camera\u003c\/h2\u003e\n\u003ch3\u003ePerfection for all. Everything you need.\u003c\/h3\u003e\n\u003cp\u003eCapture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.\u003c\/p\u003e\n\u003ch3\u003eGain control of expressive freedom\u003c\/h3\u003e\n\u003cp\u003eWith outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.\u003c\/p\u003e\n\u003ch3\u003eRendering scenes in realistic detail\u003c\/h3\u003e\n\u003cp\u003eA newly developed back-illuminated image sensor and evolved image processing system fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.\u003c\/p\u003e\n\u003ch3\u003eNewly developed sensor, evolved image processor\u003cbr\u003eThe latest technology achieves stunning processing speed\u003c\/h3\u003e\n\u003cp\u003eA new version of the 24.2-megapixel Exmor R™ CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI and this combination achieves a data readout speed that is two times faster and a data processing capability that is 1.8 times higher.\u003c\/p\u003e\n\u003ch3\u003eReducing noise in high-resolution images\u003cbr\u003eUp to 1.5-stop improvement in image quality\u003c\/h3\u003e\n\u003cp\u003eStandard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.\u003c\/p\u003e\n\u003ch3\u003eSteadier shots with 5-axis stabilisation\u003c\/h3\u003e\n\u003cp\u003eThe latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.\u003c\/p\u003e\n\u003ch3\u003e14-bit RAW output for rich gradations\u003c\/h3\u003e\n\u003cp\u003eFor smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output, even when in silent or continuous shooting mode.\u003cbr\u003e[1] Image sensor\u003cbr\u003e[2] The latest high-speed front-end LSI [a] 16-bit image processing\u003c\/p\u003e\n\u003ch3\u003e4D FOCUS — AF performance evolves\u003c\/h3\u003e\n\u003cp\u003eAF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.\u003c\/p\u003e\n\u003ch3\u003e4D FOCUS: Stunning wide coverage\u003cbr\u003e693. Remarkable number of phase-detection AF points\u003c\/h3\u003e\n\u003cp\u003eThis camera features 693 phase-detection AF points covering approx. 93% of image area plus 425 densely positioned contrast-detection AF points to improve focus.\u003c\/p\u003e\n\u003ch3\u003eReliable AF down to EV-3 brightness\u003c\/h3\u003e\n\u003cp\u003eAdvanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.\u003c\/p\u003e\n\u003ch3\u003eFocal-plane phase-detection AF supports A-mount lenses\u003c\/h3\u003e\n\u003cp\u003e693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.\u003c\/p\u003e\n\u003ch3\u003eEye AF revolutionises portraiture\u003c\/h3\u003e\n\u003cp\u003eWith the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection\/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.\u003c\/p\u003e\n\u003ch3\u003eFocus control via touch screen\u003c\/h3\u003e\n\u003cp\u003eThe α7 III has Touch Focus function, and a Touch Pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.\u003c\/p\u003e\n\u003ch3\u003eAF in Focus Magnifier\u003c\/h3\u003e\n\u003cp\u003eUse autofocus for stills while focus area is magnified in viewfinder\/monitor, and magnify view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.\u003c\/p\u003e\n\u003ch3\u003eMore versatile AF settings all around\u003c\/h3\u003e\n\u003cp\u003eAF tracking sensitivity for stills is adjustable in five steps. AF areas\/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.\u003c\/p\u003e\n\u003ch3\u003eFast continuous shooting captures the height of a moment\u003c\/h3\u003e\n\u003cp\u003eThe α7 III can shoot in a continuous burst at up to 10fps with AF\/AE tracking and up to 8fps burst shooting when shooting with live-view mode. The camera also supports silent shooting18 at up to fps with AF\/AE tracking at maximum resolution.\u003c\/p\u003e\n\u003ch3\u003eConfidence-boosting continuous shooting\u003c\/h3\u003e\n\u003cp\u003eCapture an instant action with continuous shooting of up to 10fps — or 8fps for live-view shooting — with AF\/AE tracking. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst.\u003c\/p\u003e\n\u003ch3\u003eShoot continuously in absolute silence\u003c\/h3\u003e\n\u003cp\u003eThis camera allows silent shooting at up to 10fps with AF\/AE tracking. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot.\u003c\/p\u003e\n\u003ch3\u003eAnti-flicker shooting\u003c\/h3\u003e\n\u003cp\u003eArtificial lighting flicker is detected and the shutter is timed to minimise possible exposure and colour inconsistency in images shot at high shutter speeds, as well as between continuous shots.\u003c\/p\u003e\n\u003ch3\u003eBetter operation during continuous shooting\u003c\/h3\u003e\n\u003cp\u003eGroups of shots taken in continuous mode can be reviewed, deleted or protected quickly. You can access a menu screen and change settings, as well as operate image playback during data writing.\u003c\/p\u003e\n\u003ch3\u003eHigh-resolution 4K HDR\u003c\/h3\u003e\n\u003cp\u003eAs well as new capability of recording stunning 4K movies through 2.4-times higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow.\u003c\/p\u003e\n\u003ch3\u003eImage resolution uncompromised\u003cbr\u003eFull-pixel readout without binning for high-resolution 4K movies\u003c\/h3\u003e\n\u003cp\u003eFull-pixel readout without binning in 35 mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimising moiré and jaggies. Full-frame or Super 35 mm mode can be selected as needed. Furthermore, 4K recording employs XAVC S format at bitrates as high as 100 Mbps.\u003c\/p\u003e\n\u003ch3\u003eHLG (Hybrid Log-Gamma) for instant HDR workflow\u003c\/h3\u003e\n\u003cp\u003eA new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimised black-crush or blown highlights that can deteriorate gradation and details, without colour grading.\u003cbr\u003e[1] High flexibility to fine-tune images as desired (colour grading required)\u003cbr\u003e[2] Instant high-quality image (colour grading not required)\u003c\/p\u003e\n\u003ch3\u003eSupports S-Log3 and Slow and Quick Motion\u003c\/h3\u003e\n\u003cp\u003eS-Log3 improves gradation from shadows to mid-tones and widens the dynamic range up to 14 stops. Also, select a frame rate from 1 to 120\/100fps for up to 60x quick motion and 5x slow motion.\u003c\/p\u003e\n\u003ch3\u003eReliable features and operation in a compact body\u003c\/h3\u003e\n\u003cp\u003eThe α7 III’s operability is enhanced by fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, extended shooting endurance from various power sources, plus high durability and resistance to wet and dusty conditions.\u003c\/p\u003e\n\u003ch3\u003eLonger battery life to shoot for more professional lengths\u003c\/h3\u003e\n\u003cp\u003eThe α7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos with one full charge. The BC-QZ1 optional battery charger allows quicker charging than charging via USB.\u003c\/p\u003e\n\u003ch3\u003eDual media slots, UHS-II support\u003c\/h3\u003e\n\u003cp\u003eWith two media slots, including one that’s UHS-II-compatible for fast data writing, the α7 III can simultaneously or relay record, separate RAW\/JPEG data and stills\/movies and copy data between cards.\u003c\/p\u003e\n\u003ch3\u003eMy Menu: faster to your favourites\u003c\/h3\u003e\n\u003cp\u003eRegister up to 30 frequently used items on the new My Menu for instant recall. You can create and customise an optimal menu for your own convenience.\u003c\/p\u003e\n\u003ch3\u003eRating function\u003c\/h3\u003e\n\u003cp\u003eWith the rating function, you can rate recorded still images from 1 to 5 stars anywhere right on the spot, using the playback screen to perform the function if it is assigned to a custom button.\u003c\/p\u003e\n\u003ch3\u003eHigh connectivity for smooth workflow\u003c\/h3\u003e\n\u003cp\u003eUSB 3.1 Gen 1 compatible USB Type-C™ port makes high-speed PC Remote data transfer smooth and effortless, for handling large image files that are produced using PC-tethered shooting.\u003c\/p\u003e\n\u003ch3\u003eImaging Edge™ Remote, Viewer and Edit\u003c\/h3\u003e\n\u003cp\u003eElevate your photography with Imaging Edge desktop applications. Use “Remote” to control and monitor shooting live on your PC screen; “Viewer” to quickly preview, rate and select photos from large image libraries; and “Edit” to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files and manage your productions more efficiently.\u003c\/p\u003e\n\u003ch3\u003eCapture One for Sony\u003c\/h3\u003e\n\u003cp\u003eCapture One Express (for Sony) is a free award-winning editing software that provides RAW development, easy management and powerful editing tools. Capture One Pro (for Sony) can be bought for even more editing tools and tethered shooting capability.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":45896436875422,"sku":null,"price":146990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/3840\/0670\/files\/SonyAlphaA7IIIMirrorlessCameraOnlineBuyIndia_01.jpg?v=1755770786","url":"https:\/\/shutterbuzz.in\/products\/sony-alpha-a7iii-mirrorless-camera-india","provider":"ShutterBuzz","version":"1.0","type":"link"}