Collection: Storage Media

Memory cards, CFexpress media and portable SSDs — the least glamorous purchase in a kit and the one most likely to end a shoot.

Sustained write speed is the number that matters

Packaging quotes peak read speed because it is the biggest number. What decides whether your camera drops frames is sustained write speed. For video, read the V-class rating: V30 covers most 4K, V60 and V90 are required for high-bitrate 4K and 8K, and ProRes or RAW recording demands more still. Manufacturers publish a minimum card spec per recording mode — treat it as a hard floor, because an undersized card stops recording mid-take rather than degrading gracefully.

CFexpress Type A and Type B are not interchangeable

Type A is the smaller format used by Sony Alpha bodies with a combined CFexpress A / SD slot. Type B is larger and faster, used by Nikon Z, Canon EOS R and most cinema cameras. Check which slot your body has before ordering — this is the most common and most expensive mistake in this category.

Endurance cards

Dashcams, security cameras and long-form interview rigs write continuously and wear out a standard card. High Endurance and MAX Endurance cards are built for that duty cycle and are the correct choice for anything recording all day.

Counterfeits are a real problem

Fake memory cards are widespread in India — typically a small card reporting a large capacity, which appears to work until it silently corrupts a shoot. Buying from authorised supply is the only reliable protection. Every card we sell is genuine with official India warranty.

Buy memory cards in India

GST invoice on every order, EMI available on eligible cards, shipping across India. Prices in INR. Tell us your camera and recording mode and we will confirm the right card before you order.